In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

The B2B buying procedure can be lengthy and intricate, with multiple decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win portion for companies. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of win… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities concerning modern B2B advertising and marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which community building can help marketers retake control … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the discov… Read More